The European Get Online Week 2012 campaign in the Czech Republic has been coordinated by the European Projects & Management Agency (EPMA) and realised in cooperation with the Czech National Safer Internet Centre (NCBI). Through this synergy, the main goal of the campaign was to reach a critical mass of audience and to encourage the wide public to develop ICT skills, test their own adaptability to the upcoming digital age and to prove the „ready to be hired“ level of young potential candidates for IT-rich jobs. The campaign has been launched under Auspices of Mr. Jan Kubice, the Minister of Interior of the Czech Republic.
As an important topic of its training sessions of the Safer Internet Youth Panel and Internet Ambassadors in Prague, the NCBI included a discussion about the Get Online Week 2012. The training focused on education of the representatives of Internet Embassy about the advantages of personal technical skills matching today’s needs in a day-by-day business.
The European Get Online Week 2012 campaign in the Czech Republic has been coordinated by the European Projects & Management Agency (EPMA) and realised in cooperation with the Czech National Safer Internet Centre (NCBI). Through this synergy, the main goal of the campaign was to reach a critical mass of audience and to encourage the wide public to develop ICT skills, test their own adaptability to the upcoming digital age and to prove the „ready to be hired“ level of young potential candidates for IT-rich jobs.
The campaign has been launched under Auspices of Mr. Jan Kubice, the Minister of Interior of the Czech Republic.
The main activities were:
- Creation of online visibility, ensured through both partner’s main websites, www.epma.cz and www.saferinternet.cz and through the dedicated microsite www.getonline.cz with up to date information about the campaign and the activities carried out in the frame of the campaign. It also referred to the applications provided by Telecentre-Europe and the Czech partners: Skillage (translated and localized into the Czech language), IT Fitness (available in the local language and supported by the House of Foreign Services of the Czech Ministry of Education) and Internet Buttons (to help the wide public, especially online beginners like a seniors and early school children to start with internet using the simply and easy to use interface).
- Mass dissemination of the Get Online Week campaign towards the general public the following activities had impact to:
» 9000 teachers – NCBI published the information about the campaign and events in the Safer Internet Newsletter (distributed to 6500 elementary and secondary schools and other subscribers)» 90.000 students (estimation) – teachers disseminated the information of the Safer Internet Newsletter during the ICT lessons in schools (the estimation is based on feedback received from the teachers)
» 390.000 people of the general public (seniors, adults, professionals etc.) were addressed through public relations activities on the Czech TV during the lunchtime television programme (mainly focused on women & mothers).
» 400.000 people of the general public were addressed through a discussion programme at the radio. Lenka Eckertova, PR and communications manager NCBI, promoted Get Online Week campaign on the Czech radio broadcast before the campaign started. - Training of entrepreneurs
EPMA included information about the Telecentre-Europe initiatives in general and about the GOW 2012 campaign in particular in the agenda of its trainings for improving ICT skills of Small and Medium Enterprises in the Vysočina Region of the Czech Republic.The training during which the GOW 2012 initiative was discussed took place in Trebic, which is a town of approx. 40 000 inhabitants in the hilly predominantly rural region of Vysocina. EPMA has chosen this location due to the fact that the urban-rural digital divide requires attention in the Czech Republic.
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- Training of Safer Internet Youth Panel members and Internet ambassadors
As an important topic of its training sessions of the Safer Internet Youth Panel and Internet Ambassadors in Prague, the NCBI included a discussion about the Get Online Week 2012.
The training focused on education of the representatives of Internet Embassy about the advantages of personal technical skills matching today’s needs in a day-by-day business.
» Download the complete story - Participation in the eSkills conference “eSkills – ICT in education – European inspiration”
In the frame of the campaign eSkills week the national conference „e-skills – ICT in education – European inspirations“ was organized in the Municipal House in Prague in March 26, 2012. The conference was launched in cooperation with partners of the eSkills week. Among them were partners and organizers of the Get online week 2012 in the Czech Republic – the EPMA and the NCBI associations.
More than 130 people attended the conference including representatives of 40 elementary and secondary schools, 30 IT companies and NGOs.
The Get Online Week has been presented at the exhibition organized in the frame of the conference. The representatives of the NCBI were among speakers and attendees of the plenary session and the practical workshops and panel sessions.
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» download the complete report of Get Online Week 2012 in the Czech Republic
